
Realize that most people are going to do a little research before they buy. We do this all the time and we're sure you do, too. Don't you search a lot of sites, bookmark the ones that look good and then go back and buy from the one you feel will benefit you the most. Maybe they have the best guarantee, the best service, the best quality, the best price. Or their USP makes some connection with you.
If you can come up with a Unique Selling Proposition that resonates with your prospects, you will flourish. We promise. Try to get in touch with your prospects' emotions. What is it that they really want from you. Do they want to ultimately lose 30 pounds, be in shape like they were when they were 25, make an extra $2000 a month or maybe $100,000 a year.
Here's your homework. Pay very close attention to all the "USP's" you see on TV, magazines, billboards and, of course, the Internet. You can't copy anyone but it will help you see what pulls the attention in.
Come up with a phrase that captures exactly how your prospect will feel or benefit after doing business with you and they will bookmark you, not your competitor.
Capture exceptionally well how unique your business is, how wonderfully better off they'll be after working with you and you may not have to wait at all. They may just decide to go ahead and click that order button right now.