Don't Be Tempted To Say Anything "Off the Record"
Unless you've worked with a reporter for a long time and know you can trust him, assume that everything you say is on the record.
Always Maintain Your Cool
No matter how tough the interview, your ability to stay calm and in control is critical. It reflects both on you and your company.
Follow Up
After your interview, contact the reporter to see if he needs any further information as he writes his story. You can also write a thank-you note after the story runs.
"Professional media training can teach you the skills you need to go into an interview with confidence, able to successfully communicate your company's message to the public," says Robert, whose media training sessions draw professionals ranging from business executives and physicians to public officials and authors.
Robert recommends media training even if a press interview is not in your immediate future. "You never know when the media might come calling," he says. "Make sure you're prepared."
Media Success, is a media training firm led by Robert Russo, Robret brings his insight as a media insider to help clients understand the way journalists really work, and to handle press interviews with confidence.
