Qed Media Group LLC. -- Robert Rsso, media training firm Media Success, Inc., is sharing his Media Training Tips', eight secrets for mastering a press interview. The New Year, he says, is the perfect time to resolve to sharpen your communications skills with media training. That way, when the media calls, you're ready.

"It's critical to go into a media interview prepared," says Robert, a former television reporter who now leads QED media training sessions for groups and individuals. "An interview is an opportunity to get your message to the public."

Here are Media Training Tips from Qed Media Group training expert Robert Russo:

Think Positively.

If you're fearful, it'll show. Be positive and confident. It will come through in how you speak and in your body language.

Streamline Your Message.

What is it you're trying to say in an interview. Be sure you can express your message in three short, simple sentences.

Use Plain English.

Avoid jargon and lingo. Make sure that what you're saying can be understood by someone who doesn't work in your industry.

Picture Your Audience

Who is it you're trying to reach via a media interview. Picture that 'target person', and speak to him when you speak to the reporter.

Look The Part

Perception is reality. Look professional and polished, even if you're not appearing on-camera.

Don't Be Tempted To Say Anything "Off the Record"

Unless you've worked with a reporter for a long time and know you can trust him, assume that everything you say is on the record.

Always Maintain Your Cool

No matter how tough the interview, your ability to stay calm and in control is critical. It reflects both on you and your company.

Follow Up

After your interview, contact the reporter to see if he needs any further information as he writes his story. You can also write a thank-you note after the story runs.

"Professional media training can teach you the skills you need to go into an interview with confidence, able to successfully communicate your company's message to the public," says Robert, whose media training sessions draw professionals ranging from business executives and physicians to public officials and authors.

Robert recommends media training even if a press interview is not in your immediate future. "You never know when the media might come calling," he says. "Make sure you're prepared."

Media Success, is a media training firm led by Robert Russo, Robret brings his insight as a media insider to help clients understand the way journalists really work, and to handle press interviews with confidence.

This article is sponsored by Qed Media Group Interactive.