FAQ's about Online Reputation Management
Q: Is it hard to get started in ORM?
A: No. Actually it is one of the easiest forms of marketing out there today. All you need is a computer an Internet connection, and a website or blog all about your company. Then start advertising by purchasing sponsored links or hiring article writers to write up SEO friendly blog articles for you. Do some research online to find out the many ways you can use keywords and all the SEO tools available to your advantage.
Q: What are keywords?
A: Keywords are words that are used to describe your business, the product or service you are selling or your company’s website in general. These words or phrases are used to categorize your website on search engines such as Google, Yahoo or Bing. When a customer types in a keyword referring to your business, your website will show up as the very first link if you have the right amount of keywords supporting that link.
Q: What does SEO stand for?
A: Search Engine Optimization. It is the method that search engines use to decide what order websites show up on a search engine results page.
Q: What are SERPs?
A: SERPs is simply an acronym for Search Engine Result Pages. These are the pages that show up when you do an Internet search.
Q: How does Pay Per Click Programs Work?
A: PPC programs allow website owners to host a banner ad for another company, who pay them for hosting the banner based on how many clicks the ad gets per day.