Don't forget to establish goals
After knowing how people perceive your company, you can now work on establishing goals. In order for a goal to be effective, it's essential that it's concrete, realistic and measurable. Goals serve as the motivation and end products of your online reputation management.
Execute your strategies flawlessly
Flawless execution is necessary so that you can get your desired results. Flawless execution requires proper and careful planning. You should choose your strategies carefully so that you'll get the most out of the campaign.
Measure the effectiveness of your campaigns
Measuring the effectiveness of your campaigns is imperative so that you can identify your campaign's weaknesses and the aspects of your campaign that need improvement.