Having the right online reputation management strategy makes all the difference!
What makes a good ORM campaign?
Online reputation management has become an increasingly important factor especially in the success of small online businesses. Online reputation management is a way of managing one’s online reputation through a set of techniques and strategies particularly those in line with social media and Internet marketing.
There are thousands, if not millions of freelancers and online reputation management companies out there that aid in managing a company’s online reputation.
But what exactly makes a good ORM campaign?
Targeting the right niche audience
Targeting the right audience is key if you really want to get the most out of your online reputation management campaigns. If you don’t target the right audience or you promote your company to a non-targeted audience, chances are more than half of your efforts will be wasted.
Consistent and systematic approaches
Consistency is one of the most vital characteristics of successful online reputation management campaign. Your campaigns should be consistent, meaning to say that it should be done on a regular basis and should be in line with the image you want to portray.
Similarly, systematic approaches are also imperative when you’re working on your online reputation.
Effective utilization of each and every marketing platform
The effective utilization of the marketing platforms within your reach is crucial to the success of your online reputation management campaign. Some of the marketing platforms you can take advantage include social networking sites Facebook and MySpace, the micro-blogging tool Twitter, the video-sharing site YouTube and article directories Ezine, Build My Rank and Article Alley.