Reputation Repair, Viral Reputation


Unless you are brand new to business, or have been under a rock for quite some time - one key marketing technique (which isn't new) - is called 'Viral'.
Based on the word 'virus' - viral marketing or viral business simply means it 'spreads' like a virus.

The roots of online viral marketing really took off when Microsoft gave away free email accounts - and advertised this at the end of emails. 'Get your own free HOTMAIL account'.

This spread like wild-fire - like a viral infection. Thus, Viral Marketing was truly born.

But this article isn't about viral marketing, but rather about how to effectively contain or cure a particularly bad outbreak of 'viral reputation'.

Seo Tips

In business, both online and off (or what I call 'real-world' business) - this can be categorised as follows:-

  • Product (or service)
  • Sales pitch.
  • Customer Relations.

What is a viral reputation... ...

Virus... ... an infection that spreads rapidly.

Reputation... .. what others think about you.

This can either be positive or more often, negative.

If you are a regular reader of my articles, you will know that I encourage the use of 'phrases' and 'sayings' to support or reinforce my point. Not one to disappoint my readers... so here is another classic example.

'Prevention is better than cure'.

In the most simple terms, this means it's better to avoid it - than go through the long, drawn out problems associated with finding the cure to the virus, In this case - YOUR specific virus.