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Reputation Management – Case Studies
Physicians Group Practice Case Study
Client- Medical Professional Surgeon
Issue - Negative links and postings impeding practice, reputation and business with potential patients.
Solution- Internet Defense Group consulted with the surgeon and reviewed the situation impacting the practice. Internet Defense Group implemented our reputation management process that pushed the negative postings down while bringing to prominence positive patient remarks reflective of the doctor's overall practice and patient experiences.
Results- Medical Professional are particulary vulnerable to what patients say about them on the internet. There are many sites dedicated to physician reviews and in most cases only comments from patients with extraordinary circumstances go to post negative comments on these sites.
Physicians deal with many patients and often situations are out of their control. Internet Defense Group helps bring the voices of your satisfied patient to the forefront.
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Company Case Study
Client- DRTV Product Manufacturer and Advertiser
Issue- Negative links and postings effecting product sales and impacting revenue for the company
Solution- Internet Defense Group reviewed the negative postings regarding the product on complaint boards and consumer advocate sites. Internet Defense Group implemented our product reputation management program that pushed the negative postings on the complaint boards and consumer advocate sites off of the first two pages of search results in Google, MSN and Yahoo!
Results - Consumers search for the product and are shown positive reviews of the product's performance, satisfied customer blogs and links to buy. Internet Defense Group satisfied customer by bringing to light positive customer experiences and increasing product sales.
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Individual Case Study
Client- Fortune 500 CEO
Issue- Negative links and postings regarding the CEO of a Fortune 500 company.
Solution- Internet Defense Group reviewed the negative links regarding an unfortunate, non-criminal incident that the CEO was associated with. Internet Defense Group implemented our reputation management process that pushed the negative links to newspaper articles off of the first 10 pages of search results when searching for the CEO's name. Internet Defense Group brought to light positive press releases covering the CEO's philanthropic activities and charitable contributions.
Results- CEO's good deeds prominently displayed when a search is performed under his name.
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